Authors: What to do about ebook ripped and shared?

[mckitterick]

So I happened to do a search on my book and discovered that the top results no longer link to my website (or Amazon or Powell's or Alibris or whatever) but instead to a wide variety of file-sharing networks.

Is this normal these days? Do I combat it by doing the same, offering my own free download on my website as an "official" way to get it free? Do I contact all the forum managers to remove such posts - or is that a Sisyphean effort? Or do I not try to combat it at all and learn to like it?

Huh!

EDIT: Or should I just take it as a compliment that someone liked it enough to share it? *sigh*

EDIT2: I've decided to fight fire with fire and just give it away electronically!

Thanks for any advice,
Chris